Fitbit Health Solutions

Partnering with Fitbit’s enterprise business to inspire healthy behavior.

Fall 2017–Present
Services

Art Direction

Branding

Website Design & Development

Project Overview

We support the internal marketing department for Fitbit Health Solutions as their dedicated design team. Our support ranges from website design and development to ebooks, campaigns, and brand videos.

TechGrayscale has been instrumental in creating and evolving our visual identity, as well as keeping the Fitbit Health Solutions website fresh and up-to-date. Their continued support as a valued partner has helped us leverage new initiatives and has provided us the opportunity to expand our market reach.

Mary Beth Montgomery
Brand and Creative Lead, Fitbit Health Solutions

A Familiar Design System

Fitbit’s enterprise division needed an identity that fit under the umbrella of the larger Fitbit brand, but also had its own unique flavor. Bold blocks of color, human-focused photography, and a darker palette did the trick.

Editorial Design

The Health Solutions brand had to be extended across various types of collateral, including editorial design. Bold, confident typography took center stage to get the message across.

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So Much More Than Steps

We worked with Fitbit to create an interactive mini-site that showcases all the features of their iconic products.

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Captivating Visuals

Each year, we work with Fitbit on their wellness conference—Fitbit Captivate. Needs include branding, signage, booth graphics, registration marketing and more.

Grasslands

Giving life to Ricardo Baca's journalism-minded PR agency.

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