Fitbit Health Solutions

Partnering with Fitbit’s corporate wellness sector to inspire healthy behavior.

Fall 2017 - Present
Services

Website Design

Art Direction

Digital Marketing

Project Overview

As the strategic partner for Fitbit Health Solutions, we work closely with the corporate wellness arm of Fitbit's consumer brand. We have been their partner in helping reshape the vision of their brand, developing a new visual language and defining their audience and tone.

A Familiar Design System

Fitbit's corporate wing needed an identity that fit under the umbrella of the larger Fitbit brand, but also had its own unique flavor. Bold blocks of color, human-focused photography, and a darker palette did the trick.

Editorial Design

The Health Solutions brand had to be extended across various types of collateral, including editorial design. Bold, confident typography took center stage to get the message across.

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Grasslands

Giving life to Ricardo Baca's journalism-minded PR agency.

Case Study Coming Soon