Fitbit's corporate wing needed an identity that fit under the umbrella of the larger Fitbit brand, but also had its own unique flavor. Bold blocks of color, human-focused photography, and a darker palette did the trick.
The Health Solutions brand had to be extended across various types of collateral, including editorial design. Bold, confident typography took center stage to get the message across.
We worked with Fitbit to create an interactive mini-site that showcases all the features of their iconic products.
Each year, we work with Fitbit on their wellness conference—Fitbit Captivate. Needs include branding, signage, booth graphics, registration marketing and more.