TechGrayscale collaborated with Fitbit Health Solutions since its inception, evolving the brand and executing a full suite of materials including ebooks/white papers, infographics, web pages, event promotion, and animation.
FHS’ audience was almost entirely B2B, so there were unique considerations and limitations to what we could (and should) do.
TechGrayscale collaborated with Fitbit Health Solutions since its inception, evolving the brand and executing a full suite of materials including ebooks/white papers, infographics, web pages, event promotion, and animation.
FHS’ audience was almost entirely B2B, so there were unique considerations and limitations to what we could (and should) do.
This piece employs music, animated typography, and playful glyphs to build energy and showcase brand pillars for Fitbit Health Solution’s QBR
Sample pages from various e-books, white papers and infographics that we developed
Animation boards for the Fitbit Care video, focusing on how data is used for good and introducing coaching via the Fitbit Health Solutions app
Techni—color Grayscale Inc. Integrated strategy,
brand, and digital.
©2008—Infinity
