CX for What’s Next was a discussion series exploring AI’s evolving role across industries like retail, travel, and customer experience.
The identity system avoided typical AI visuals in favor of bold shapes, layered patterns, and graphic movement to create a recognizable, energetic brand across posters, signage, social campaigns, web direction, and a scalable style guide.
CX for What’s Next was a discussion series exploring AI’s evolving role across industries like retail, travel, and customer experience.
The identity system avoided typical AI visuals in favor of bold shapes, layered patterns, and graphic movement to create a recognizable, energetic brand across posters, signage, social campaigns, web direction, and a scalable style guide.
Core brand color palette (above)
Brand pattern that we developed to be used in 2 layers—a background print and an overprinted pattern in a brighter accent (below)
Brand system demonstrated in on-site signage, printed materials, and a social campaign
Techni—color Grayscale Inc. Integrated strategy,
brand, and digital.
©2008—Infinity
