Branding the next generation of AI-powered healthcare tools
Lark is an AI-driven healthcare platform for people suffering from or at risk of chronic disease. TechGrayscale visualized Lark’s compassion-fueled ethos in a fresh brand identity and system of collateral.
We introduced dynamic gradients, curves inspired by the shape of the Lark bird, and custom iconography to humanize the brand.
Lark needed an expanded color system to help differentiate between their four programs.