Ginger

Adding humanity to a clinical brand in the telehealth space.

???
Services

Product Design

UX/UI Design

Branding

Illustration

Project Overview

A leader in the telehealth space, Ginger brought in TechGrayscale to add humanity to a clinical brand that was starting to become limiting.

Discovery

It all starts with a chat

Ginger is the kind of company that is easy to get behind. They believe in providing everyone the same level of mental health coaching, therapy and help, all from the comfort of your own home, on your device. A simple yet profound truth…people in crisis just need someone to talk to.

Design

A touch of humanity

Bold, confident headlines contrast with intimate photos of individuals to introduce a human angle to the Ginger brand. Bright colors and simple illustrations help differentiate the brand in what is typically a conservative space.

Color palette
Plum #3B3D64
Aqua #40E0CC
Bright Coral #F73457
Typography
Acta
Verb

Brand deck

Below are selections from a deck on brand strategy we created for Ginger’s team. This is fairly typical of what we would present to a client once a direction has been established.

01
05
02
05
03
05
04
05
05
05

On the web

We were able to fully explore Ginger’s new brand identity through the design of their website.

Actnano

Communicating a complex technology in a simple way

Case Study Coming Soon