This is the most important step of any project as it lays the foundation for our approach, unique to every customer. It’s critical to understand your requirements and expectations to drive initial concepts.
During this stage, we take what we learned from the discover phase and use it to define the problem, as well as our goals moving forward. This tells us what needs to be done in the next phase.
We listen carefully to how our clients respond to aesthetic decisions to help refine our approach. Our designs explore UI, color palette, typography, brand imagery and responsive breakpoints.
Next, we move into development, where we merge interactive prototypes with creative direction and integrate with content management systems. Any bugs or inconsistencies are ironed out before final launch.